Do You Plan Your Social Media?
I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...
Are Newsletters Still Relevant Today?
At one of our client marketing review meetings recently our client asked - are newsletters really useful anymore? Do people really read them and are they good for our business? My response? A resounding yes! Agreed,...
A Cost Effective Method to Keep In Contact With Your Clients
In a previous blog I spoke to you about the effectiveness of eNewsletters and why you should be using them in business. Today I would like to talk to you about DIY eNewsletters, and how they...
What’s Your Newsletter RoI?
The costs involved in setting up and maintaining a newsletter do not have to be high. If you can string a sentence together, know about your subject and have the time to commit to regular writing,...
Should your business still be using email newsletters?
In my personal experience email newsletters are quite an effective marketing tool. However before I started at Appletree I had my doubts on whether or not newsletters still had a place in the marketing world. After...
Why I Regularly Read Newsletters
In Appletree's latest newsletter Scribbles, we discussed if newsletters are still useful in today's information crowded world. Our view is that yes they are, if researched and executed properly. I subscribe to quite a few newsletters,...
Ask your readers if, and why, they are reading your e-newsletters
One of the key tools we use for our clients is e-newsletters. We plan, write and deliver these according to our clients marketing objectives. Read our blog on why e-newsletters are great for SEO. We always...
Email newsletter
What is an Email Newsletter? Email newsletters are a brilliant way of keeping in contact with your previous and current clients. A newsletter is a written publication (by yourself or a paid writer) with a specific...
How to Create an Effective Keyword List
A common theme of our blogs on marketing is keywords. Thankfully they are no longer mis-used by some and ?stuffed? on web pages to achieve high search engine rankings. This means that it?s even more important...
Animate your Content
Coming up with new ideas for your content can be challenging, encouraging people to read it is even more of a challenge! Your story about your business can cut through all the other information that we?re...
