Can You Fool Around with Your Marketing?
Continuing the seasonal theme with Scribbles my email newsletter, this month, when you might have succumbed to an April Fools’ joke on the first of the month, I took a look at how to put some...
How Can Email Newsletters Stop You Losing Clients?
Over the last two weeks in this blog, I’ve been looking at the problem of losing clients and how to keep them. One of the best ways to keep your clients and build up loyal relationships...
Do Email Newsletters Really Work? Part Two of the Argument!
You probably receive a large number of email newsletters into your inbox every month – unless you’ve unsubscribed from them all because they’re no good! The ones you do receive are probably deleted rather quickly –...
Do Email Newsletters Really Work?
Many years ago, someone told me that email newsletters were dead and that they were not an effective way to promote a business. “They won’t be around for much longer,” he told me. At the time,...
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your own marketing? Are you a website designer? No? So why...
How to Use a Soft Start for Your Presentations
How to Use a Soft Start for Your Presentations Many years ago, I learnt a very clever way of starting talks and presentations that I’ve been sharing ever since. It’s called the ABCD of Introductions and...
The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year!
The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year! On the first day of Christmas my true love … – so you think you know the rest? Here...
The A – Z of Marketing: The Full List
The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...
How Can You Use Authentic Marketing To Grow Your Business?
How Can You Use Authentic Marketing To Grow Your Business? So far, 2014 has been a really good year for Appletree. In fact, in terms of profitability, it has been the best year in all the...
How Do You Come Up with Blog Ideas?
How Do You Come Up with Blog Ideas? This is a question I’m asked on a fairly frequent basis. Lack of content and ideas seems to be something that prevents many people from blogging on regularly....
