Long Term Marketing
I recently had a very interesting meeting with a website designer, who is looking for help with creating social media content for his clients. When I got thinking about how we came to be having this...
Passive marketing ? or how to get clients knocking at your door
During the first week of January this year, we took on two new clients and had two existing clients ask us to do more work for them. I wasn?t at work during the first week of...
When a workshop is more than just a workshop
If you offer any kind of service to customers, running workshops are a great way of marketing yourself and your business. They inform and advise and can act as a great way of speaking directly to...
The case in the defence of Twitter
A client recently remarked ?let me know when you get a sale from Twitter?. In other words, ?I bet I?ll never see the day we get a sale as a result of Twitter!? A statement said...
How many marketing activities do you need?
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] In the last couple of weeks I?ve heard two different marketing presentations that give very different advice and I wanted to share them with you and let you decide which is...
The importance of long-term marketing
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Businesses have a varied view of what marketing is for, and how it can be used, and it invariably depends on their financial position, the product or service they are promoting,...
What sort of thing can you write about in your newsletter?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In my spare time I read all sort of things, and one of them is the National Trust magazine. It has recently been redesigned, bright, colourful and modern, but the thing...
The importance of a personal email list
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] None of us like receiving spam. So considering we all hate spam so much, why do businesses still pursue buying lists of contacts to sell their wares? Why is it that...
Don?t waste your time writing that newsletter!
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve just spent an hour catching up on reading newsletters. I often don?t have time to read them as they arrive, so put them somewhere safe and then read them when...
How do you integrate your online marketing, to save time and money?
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] The number of ways that you can promote your business through online marketing is constantly growing. It is now accepted that you need an online presence in order to market your...
