May I Ask a Favour?
Business is built on trust. Your prospective clients need to trust you before they’ll buy from you. One of the simplest ways to build that trust? Referrals from people who already know how you help others....
Cold Feet!
In my last blog we looked at the importance of keeping it simple in marketing. Simple messages to attract potential clients and explain to them, simply, what you do. This time I’m adding another essential layer....
‘Tis the Season to be Giving!
Every year in December, people start talking about Christmas and what it’s really about. For me, one of the most important aspects of the festive season (aside from spending as much time as I can on...
Your Clients Just Want to be Heard. Are You Listening?
Over the last four months I’ve dedicated a monthly blog post to each of my five StandOut Strategies. If you’ve missed any of the previous strategies, you can read Certainty, Connection, Contribution and Growth here. This...
How NOT to Grow Your Business
For the last few months, I’ve been writing about how NOT to stand out in business. How to get it wrong and how to make your marketing expensive or ineffective or both. I’ve shown you how...
Stop Swimming Against the Best Strategy for Your Business
The easiest way to outshine your competitors, win new clients and build lasting success, is, in my opinion, to stick to the StandOut Strategy that is best for your business. I’ve identified five of them, so...
Don’t Listen to What Your Clients Really Want!
A couple of years ago I ran my StandOut Strategies workshop for a CEO group in the UK. A great group of business owners who come together on a regular basis, to talk business and to...
How to Lose Clients – for Certain!
I write a lot about how your business can stand out, win new clients and create lasting success – all by following the best marketing strategy. But what happens when you don’t live that strategy? When...
