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Wednesday 9 May 2018

In the A-Z of Marketing – K is for Knowledge and How to Share It

If you’ve read even just a few of my blogs, you’ll know that I believe that sharing your expertise is a great way to promote your […]
Wednesday 2 May 2018

In the A-Z of Marketing – J is not for Jargon, but for Jokes

The great thing about writing an A-Z of Marketing is that you don’t really have to have a clear idea of what you’re going to write […]
Wednesday 11 April 2018

In the A-Z of Marketing – I is for Ideal Clients

“How’s business?” I asked the website designer I was chatting to at the networking meeting. “Not bad,” he replied “But we could do with some more […]
Wednesday 4 April 2018

In the A-Z of Marketing – H is for Humour

When I started thinking about this series of blogs, I looked for some images that I could use, to bring each article to life. I wanted […]
Wednesday 14 March 2018

In the A-Z of Marketing – G is for Generosity

There’s a marketing strategy that you won’t find in any marketing book. It’s not covered by any courses that you can attend, to learn about marketing. […]
Wednesday 7 March 2018

In the A-Z of Marketing – F is for Follow Up

I’ve been trying to buy a conservatory for over a year, without much success. I have the money, but no one seems to want to take […]
Wednesday 14 February 2018

In the A-Z of Marketing – E is for Email Newsletters

Way back in about 2005 I started sending out an email newsletter every month. Scribbles has been published on the third Wednesday of the month since […]
Wednesday 7 February 2018

In the A-Z of Marketing – D is for Data

If Content is Queen – as I explained in the last blog in this series (which you can read here) then data is the lifeblood of […]
Wednesday 17 January 2018

In the ABC of Marketing – C is for Content

Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you […]