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Wednesday 8 August 2018

In the A-Z of Marketing Q is for Queen Bee, of course!

The great thing about working in marketing is that it allows you a certain amount of creative licence. As I’ve been progressing through the A-Z of […]
Wednesday 1 August 2018

In the A-Z of Marketing P is for …

Do you know who first said that a picture paints a thousand words? The phrase emerged in the USA in the early part of the 20th […]
Wednesday 11 July 2018

In the A-Z of Marketing O is for Two Tentacles of the Octopus

This time in the A-Z of Marketing, I’ve decided to write about two elements of marketing, because when you are promoting a service such as coaching, […]
Wednesday 4 July 2018

In the A-Z of Marketing – N is for Needs

Do you know what this animal is? It’s a Narwhal, of course! It’s a whale with a huge tusk that lives in the Arctic waters around […]
Wednesday 13 June 2018

In the A-Z of Marketing – M is for Measurement

If you’ve been to any of my workshops, listened to any of my webinars or read my book, Magnetic Marketing, then you will know that there […]
Wednesday 6 June 2018

In the A-Z of Marketing – L is for Listening

How can ‘listening’ be a marketing tool, I hear you cry! Listen to what I have to say and I’ll tell you why this is one […]
Wednesday 9 May 2018

In the A-Z of Marketing – K is for Knowledge and How to Share It

If you’ve read even just a few of my blogs, you’ll know that I believe that sharing your expertise is a great way to promote your […]
Wednesday 2 May 2018

In the A-Z of Marketing – J is not for Jargon, but for Jokes

The great thing about writing an A-Z of Marketing is that you don’t really have to have a clear idea of what you’re going to write […]
Wednesday 11 April 2018

In the A-Z of Marketing – I is for Ideal Clients

“How’s business?” I asked the website designer I was chatting to at the networking meeting. “Not bad,” he replied “But we could do with some more […]