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Wednesday 14 November 2018

In the A-Z of Marketing, W is for Word of Mouth

When I started writing this A-Z of Marketing, it all started with the ABC – the three best marketing activities that you can use to promote […]
Wednesday 7 November 2018

In the A-Z of Marketing, V is all about Value

If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting […]
Wednesday 10 October 2018

In the A-Z of Marketing, U is the Importance of Being Unique

“No one else does what I do; my business is unique.” This is what I hear from time to time from prospective clients. They are convinced […]
Wednesday 3 October 2018

In the A-Z of Marketing, T is for Blowing Your Own Trumpet

At Appletree all our clients have one thing in common – they are REALLY great at what they do. Most of them have been running their […]
Wednesday 12 September 2018

In the A-Z of Marketing, S is for Social Media and Why You Don’t Need it!

“Do I really have to spend time on social media to promote my business?” she asked me. “Should I have a business Facebook page? What about […]
Wednesday 5 September 2018

In the A-Z of Marketing R is for Relationships

When I started writing this A-Z of Marketing, I did not plan out what I would write about for each letter. I often wait for inspiration […]
Wednesday 8 August 2018

In the A-Z of Marketing Q is for Queen Bee, of course!

The great thing about working in marketing is that it allows you a certain amount of creative licence. As I’ve been progressing through the A-Z of […]
Wednesday 1 August 2018

In the A-Z of Marketing P is for …

Do you know who first said that a picture paints a thousand words? The phrase emerged in the USA in the early part of the 20th […]
Wednesday 11 July 2018

In the A-Z of Marketing O is for Two Tentacles of the Octopus

This time in the A-Z of Marketing, I’ve decided to write about two elements of marketing, because when you are promoting a service such as coaching, […]