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Thursday 13 December 2018

In the A-Z of Marketing, Z is for Putting some Zest into your Marketing

According to a presentation I heard last week from a fellow Marketing Consultant, back in the 1970s we were typically exposed to up to 500 marketing […]
Wednesday 5 December 2018

In the A-Z of Marketing, Y is for You!

Very often when I’m working with coaches, consultants and trainers, I will ask them if they know what makes them different to their many competitors. The […]
Wednesday 28 November 2018

In the A-Z of Marketing, X is for Finding Your X Factor

Running your own business can be very rewarding; it can also be hard work. The market place for coaches, consultants and trainers is particularly crowded, with […]
Wednesday 14 November 2018

In the A-Z of Marketing, W is for Word of Mouth

When I started writing this A-Z of Marketing, it all started with the ABC – the three best marketing activities that you can use to promote […]
Wednesday 7 November 2018

In the A-Z of Marketing, V is all about Value

If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting […]
Wednesday 10 October 2018

In the A-Z of Marketing, U is the Importance of Being Unique

“No one else does what I do; my business is unique.” This is what I hear from time to time from prospective clients. They are convinced […]
Wednesday 3 October 2018

In the A-Z of Marketing, T is for Blowing Your Own Trumpet

At Appletree all our clients have one thing in common – they are REALLY great at what they do. Most of them have been running their […]
Wednesday 12 September 2018

In the A-Z of Marketing, S is for Social Media and Why You Don’t Need it!

“Do I really have to spend time on social media to promote my business?” she asked me. “Should I have a business Facebook page? What about […]
Wednesday 5 September 2018

In the A-Z of Marketing R is for Relationships

When I started writing this A-Z of Marketing, I did not plan out what I would write about for each letter. I often wait for inspiration […]