Announcing the Relaunch of Just JAC Email Newsletter!
A really good way to grow your business is by looking at the resources you?ve already got and seeing what else you can do with them. This is something I did recently and released...
A really good way to grow your business is by looking at the resources you?ve already got and seeing what else you can do with them. This is something I did recently and released...
In my previous blog we looked at how to approach the use of social media as a marketing tool, aligned with business goals. It?s really important to ensure you identify what you are aiming to achieve from...
One of the secrets of good marketing is to find out what works and do more of it. So how do you find out what works? You measure your marketing! I am always amazed by the...
During April 2012 Google rolled out its latest updates, Penguin and Panda. The objective of the updates is generally to repel those website which are written primarily to score highly in Google rankings. Those sites which...
At Appletree we work with companies in many aspects of their marketing, and one of our key recommendations is 1) to write and post blogs, and 2) to promote that blog effectively. For many of our clients...
Once you?ve created your strategy for newsletters in terms of compelling content and writing, you need to have a plan to ensure people are actually going to read it. Here are a few ideas to help...
A regularly published B2B email newsletter is a key component of most B2B digital marketing strategies. They are a cost-effective way to nurture prospects and help maintain a relationship over a client's lifetime. They are a...
On 7 March 2012 I was asked to give a presentation at an FSB event, on how to integrate your online marketing. There had been two talks before mine ? one on how to grab people?s...
We all know that technology is moving fast and it?s really difficult to try and stay ahead of the game. I was surprised to hear recently that YouTube is the second most used search engine, behind...
At a recent networking meeting I spoke to a salesman from a printing company, about how he was looking for someone to do marketing for his company, to support their sales team. With too much work to...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...