YouTube is often cited as the second most use search engine behind Google. One of our previous YouTube blogs talked about why, as a form of social media it's a really effective marketing tool. Here's a...
I often get asked this question and have heard a number of different answers. Salesmen will tell you that you can do sales without marketing - and that the latter is probably just a waste of...
The Finer Points of YouTube As soon as the word 'social media' pops up, I bet you automatically think Facebook, Twitter, LinkedIn or Google+. However, one form of social media that is increasingly important to small...
In my quest to tell the world about content marketing, I recently came across a useful chart which shows just how good it is (and that it's not just me obsessing about it!) This...
My Marketing job: The Apprentice Story The past month has been a full serving of busy projects and tasks with a side order of college work. To say the least, I've been busy. Most of...
It's all about the content these days, and where you deliver it. From a host of stats from Google recently, this one caught my eye: 50% of consumers use a combination of search and social media...
Here's a clever idea I heard recently to encourage more people to go to your website. In March I gave a presentation at an FSB event that was all about using the Internet to grow your...
Appletree has been helping to organise a business exhibition, Experience Business next month. The event will take place on October 10th at The Springs Hotel in Wallingford. Everyone is welcome to attend the free event. As...
As the newly appointed social media champion for Appletree ? he says slightly smug ? I came across something that I really wanted to address in my latest blog. Last week I spent a lot of...
A common theme of our blogs on marketing is keywords. Thankfully they are no longer mis-used by some and ?stuffed? on web pages to achieve high search engine rankings. This means that it?s even more important...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
