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Is a blog more than a marketing accessory?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Someone on LinkedIn asked a question if blogs are businesses. Many of the answers wittered on about affiliate and sponsored advertising, as if making money made your blog a business. I...

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14 ways how to optimise your website’s index page

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A question from LinkedIn presented this subject, and I duly responded with these following points. They are in no particular order, just as they came out of my head. This information...

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Using video testimonials to spread the word

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] A few weeks ago I went to a really good workshop on social media. I picked up lots more tips about using LinkedIn, Facebook and Twitter that we?ll be passing on...

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What use has social media for small businesses?

  Alice has just got back from giving a talk about social networking to a group of home businesses. She concentrated on the main four: Blogging, LinkedIn, Twitter and Facebook and here's a summary of what she talked...

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5 tips for webpage success

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many factors that should go into a webpage. I see so many that lack even the fundamentals, resulting in a boring, uninspiring, even an useless product. Consider these tips...

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Bring your business to your customers, not the other way round

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could...

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Keywords and keyphrases: what, why and how?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] I accompanied Chantal to the Build a Better Business event organised by The Late Breakfast yesterday, where Chantal was giving a talk about how to incorporate a marketing strategy into a...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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