How Effective are Your Blogs?
I?ve championed the use of blogs for marketing for long enough - now we need to look at whether the blogs are actually working. As with all marketing tools, you must measure their effectiveness, tweak and...
Using Social Media in your Online Marketing Plan part 2
A few weeks ago I wrote about using social media in your online marketing plan. This week I shall continue with other vital online marketing tips. So you?ve implemented YouTube, Twitter and or blogs into your...
How Do You Use Social Media? Part 2
In Part 1 we considered ways of using social media effectively as part of your marketing plan. Here are a few more suggestions for you to consider. 1. Measurement is still key Marketers have always been...
How Do You Use Social Media? Part 1
In business today, it is almost a given that social media forms part of a company?s marketing plan, regardless of the size of company. London 2012 was the first truly ?social media Olympics?, the results for...
Using Social Media in your Online Marketing Plan
With the rapid evolution of technology, information is flowing through a massive variety of media. In this day and age businesses and individuals are communicating more and more through social media, so the question is, have...
Animate your Content
Coming up with new ideas for your content can be challenging, encouraging people to read it is even more of a challenge! Your story about your business can cut through all the other information that we?re...
Announcing the Relaunch of Just JAC Email Newsletter!
A really good way to grow your business is by looking at the resources you?ve already got and seeing what else you can do with them. This is something I did recently and released...
Identifying Keywords for your Content
An interesting aspect of the work Appletree does for many clients is keyword research and recommendations. In a previous blog I advised careful use of keywords in your website and blog copy, in order to improve organic...
Social Media Tools and How to Use Them
In my previous blog we looked at how to approach the use of social media as a marketing tool, aligned with business goals. It?s really important to ensure you identify what you are aiming to achieve from...
Lots to Like with LinkedIn
I?d like to share with you an idea that one of my clients came up with, which has helped her grow her mailing list by a huge amount and has helped her start a relationship with...
