Why should you get Google Analytics on your new website? When you come to build a new website for your business, something you need to take into consideration is; how am I going to measure traffic...
In our unending quest to achieve good rankings for our clients (and Appletree) I read with interest recently that research, published by Branded3 has shown a positive correlation between the number of times a brand is...
In the digital world we live in today, social media is growing rapidly in both popularity with people and in the business world. Social media acts a gateway between the business world and a vast amount...
A very wise man once said "The only way to make sense out of change is to plunge into it, move with it, and join the dance." (Alan Watts, British philosopher). How can this sentence apply...
We've just come to the end of a six month project, promoting an ebook that one of our clients has written. "There's a gap in the market," he told us, so he wrote an ebook to...
With the fact that Google launches over 500 algorithmic changes every year, you could easily spend your entire working life researching them and how they will affect your website. Indeed many companies employ people to do...
At this time last year I wrote with some surprise about how many birthday wishes I received online, rather than on birthday cards. I wrote this with surprise yes, and I will admit, some disdain. Can...
When I started my business back in 2000, I never knew where the next bit of work was coming from and when the next pay cheque would arrive. It was very different from the 9-5 job...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
