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Why Do We Use Social Media?

Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get together to share the successes of the recent quarter, award...

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The A – Z of Marketing: The Full List

The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...

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In the A – Z of Marketing P is for … Pictures

In the A - Z of Marketing P is for ... Pictures   "A picture paints a thousand words'' Frederick R. Barnard, 1921   Almost 100 years later and it would seem that businesses are starting...

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In the A – Z of Marketing G is for… You Guessed it – Google!

In the A - Z of Marketing G is for... You Guessed it - Google!   Google is an American based corporation who specialize in internet based services, from search engines to cloud computing. Founded by...

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In the A – Z of Marketing … A is for Analytics

In the A - Z of Marketing ... A is for Analytics At our last team meeting, in the pub, we discussed blog topics for this year. We came up with the idea of 'The A...

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What Does a 24 Year Old Think about Social Media?

What Does a 24 Year Old Think About Social Media Over the past 6 months at Appletree, I have been blogging about and using social media much more than I would from home. So what's it...

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The Journey So Far!

  2013 has been a quite a roller-coaster ride for me personally and professionally. There have been some major changes and learning experiences during the year. The journey has been somewhat interesting, from facing redundancy to...

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Google plus or a minus?

Google plus or a minus? In Nidhi's last blog she wrote about how to set your Google+ up to its maximum potential. In my blog I'm going to let you know why you should be using...

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Google Plus Your Business

In the series Social or Not To Social, we have been discussing the various social media platforms. This week let's look at Google Plus (Google+). In comparison to Facebook, Twitter  and LinkedIn Google+ is the new kid on...

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Social or Not To Social?

The media with which we communicate as individuals and businesses is constantly changing and evolving, reflecting the changes in technology and preferences in consumption of content. A revolution in media is taking place, by the choices...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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