A common theme of our blogs on marketing is keywords. Thankfully they are no longer mis-used by some and ?stuffed? on web pages to achieve high search engine rankings. This means that it?s even more important...
I?ve championed the use of blogs for marketing for long enough - now we need to look at whether the blogs are actually working. As with all marketing tools, you must measure their effectiveness, tweak and...
A few weeks ago I wrote about using social media in your online marketing plan. This week I shall continue with other vital online marketing tips. So you?ve implemented YouTube, Twitter and or blogs into your...
A few months ago, a conversation with a potential client centred on search engine rankings and keywords. They were delighted because tweaks made to their website led to them ranking first in the Google search. From...
In my previous blog we looked at how to approach the use of social media as a marketing tool, aligned with business goals. It?s really important to ensure you identify what you are aiming to achieve from...
Good website copy writing has never been about keyword stuffing. During April, Google announced its latest updates: Penguin and Panda. These updates are designed to allow Google to more easily identify those sites which have been...
You?ve decided blogging is for you and will be valuable for your company. So, how do you make it effective? Follow these simple steps as a good starting guide. Step 1 - what?s your focus going...
At the time of it?s test launch in June 2011, Google+ was hailed as ?the future of social networking? and was at the time the newest social networking service on the web. Sceptics were quick to...
So yesterday I turned another year older, 30-ahem-something years old, and honestly can?t believe where the year has gone. I enjoyed the usual activities associated with the day from eating perhaps more than I should ?just...
We all know that technology is moving fast and it?s really difficult to try and stay ahead of the game. I was surprised to hear recently that YouTube is the second most used search engine, behind...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
