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Wednesday 8 July 2015

The 4Ps of Marketing – Number 1 = Price

Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I […]
Wednesday 20 May 2015

Minimal Marketing – What Can You Get Away With?

“What’s the bare minimum marketing I can do for my business?” “I’m really busy, so do I still need to do any marketing?” “What will happen […]
Wednesday 29 April 2015

Is There a Time NOT to Go Networking?

Is There a Time NOT to Go Networking? One day last week we had a really busy day in the office, with some interesting issues to […]
Wednesday 22 April 2015

Massive Marketing Mistakes – Number Nine: Not Measuring Your Marketing

In the previous blog in this series, we shared with you the first rule of marketing. The second rule is this: Find out what marketing works […]
Wednesday 15 April 2015

Massive Marketing Mistakes – Number Eight: Using Ad Hoc Marketing

“I’ve tried direct marketing and it doesn’t work.” “I went networking once but it didn’t bring me any new clients.” These are phrases that I hear […]
Wednesday 25 March 2015

Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself

Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your […]
Wednesday 18 March 2015

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing   How often do you think that you’ll just spend a little more on a […]
Wednesday 11 March 2015

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing   “I have to use cold calling to promote my business,” they say. “Why is that?” […]
Wednesday 4 March 2015

Massive Marketing Mistakes – Number Four: Trying to Work with Everyone

Massive Marketing Mistakes – Number Four: Trying to Work with Everyone   “Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. […]