Why Do We Use Social Media?
Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get together to share the successes of the recent quarter, award...
How Do You Encourage Other People to Say Yes to Your Sales Proposal?
How Do You Encourage Other People to Say Yes to Your Sales Proposal? Last year one of my clients asked me to write a newsletter for him, about how to influence people and, in particular,...
How to Use a Soft Start for Your Presentations
How to Use a Soft Start for Your Presentations Many years ago, I learnt a very clever way of starting talks and presentations that I’ve been sharing ever since. It’s called the ABCD of Introductions and...
What Do Your Clients Really Think of You?
What Do Your Clients Really Think of You? The Appletree Client Survey – Part One When did you last ask your clients what they really think of you? Do you know why they use your services...
The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year!
The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year! On the first day of Christmas my true love … – so you think you know the rest? Here...
The A – Z of Marketing: The Full List
The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...
Get Your Marketing Right and You Don’t Need to Know How to Sell
Get Your Marketing Right and You Don't Need to Know How to Sell Ask any Marketing Consultant whether they think marketing is more important than sales and of course they will tell you that it is....
How Can You Use Authentic Marketing To Grow Your Business?
How Can You Use Authentic Marketing To Grow Your Business? So far, 2014 has been a really good year for Appletree. In fact, in terms of profitability, it has been the best year in all the...
How Do You Come Up with Blog Ideas?
How Do You Come Up with Blog Ideas? This is a question I’m asked on a fairly frequent basis. Lack of content and ideas seems to be something that prevents many people from blogging on regularly....
In the A – Z of Marketing, Z is for … Zest, Zing and Zebedee!
In the A – Z of Marketing, Z is for ... Zest, Zing and Zebedee! I used to love going to networking events. I would bounce in like Zebedee and find people to speak to. If...
