You’ve probably heard how important it is to be able to stand in the shoes of your customer – to be able to see things from their perspective, when promoting your business. Doing this helps you...
Last year I wrote a number of blogs about the best marketing tools you can use for your business. I covered a range of different marketing activities that work really well for us here at Appletree...
For the last few months I’ve been writing in these blogs about the best marketing tools you can use for your business. I’ve covered a range of different marketing activities that work really well for us...
Have you ever wondered what makes some businesses successful, while others just keep struggling? Do you see people who look as if they’re breezing through business, leaving you wondering how they make it look so easy?...
Do you actively encourage people to refer your business to others, or do you just wait for a nice referral to come along? Are you doing anything to encourage more people to recommend you, or are...
If you sell a service – such as coaching, consulting or training – then one of the best ways to promote what you do is by sharing your knowledge and showing off your expertise. And one...
A little while ago I started writing a series of blogs about the 4Ps of Marketing. So far I’ve covered Price – how to decide what to charge and how to use pricing in your marketing;...
In my last blog, I wrote about the first of the 4Ps of marketing. These four Ps are some of the fundamentals of marketing that underpin many of the best campaigns. Click here to read P...
Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I learnt about the 4Ps of Marketing. They were gospel and...
“What’s the bare minimum marketing I can do for my business?” “I’m really busy, so do I still need to do any marketing?” “What will happen if I don’t do any marketing for a while?” These...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
