May I Ask a Favour?
Business is built on trust. Your prospective clients need to trust you before they’ll buy from you. One of the simplest ways to build that trust? Referrals from people who already know how you help others....
In the A-Z of Marketing Experts – H is for Henry Bennett
In the A-Z of Marketing Experts, H is for someone who doesn’t even have a marketing budget! Read More
In the A-Z of Marketing, W is for Word of Mouth
When I started writing this A-Z of Marketing, it all started with the ABC – the three best marketing activities that you can use to promote your service business. A was for Asking for Referrals –...
In the A-Z of Marketing R is for Relationships
When I started writing this A-Z of Marketing, I did not plan out what I would write about for each letter. I often wait for inspiration and that’s exactly what happened with R. I was sitting...
In the ABC of Marketing – A is for Ask for Referrals
In October 2017 I was asked to give a short talk about how coaches, consultants and trainers can promote themselves. There’s a lot of marketing that you can do when you provide a service and you...
Three is the Magic Number!
What are your top three marketing activities? How many different marketing activities should you do each month? Is three enough? All these questions will be answered in this blog. Some years ago, I attended a workshop...
Are You Using LinkedIn Properly?
This month I’ve been writing blogs about a problem that many small businesses face – the cost of marketing. Marketing can be expensive, especially if you get it wrong; but get it right and use the...
How Do I Get More Referrals?
In last week’s blog we looked at the problem that many small businesses face – the cost of marketing. Yes, it can be expensive, especially if you get it wrong. I shared a number of marketing...
How Can You Encourage More Referrals?
Do you actively encourage people to refer your business to others, or do you just wait for a nice referral to come along? Are you doing anything to encourage more people to recommend you, or are...
How Can You Grow Your Business Through Referrals?
When you’re looking for a new service provider, how do you go about doing it? When you need a new accountant, IFA or someone to service your car, how do you find them? Chances are, you...
