Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your own marketing? Are you a website designer? No? So why...
My Top (Seven) Business Books At a networking meeting I attended in the summer, the speaker told us about her list of top ten business books. They were all books she’d read and she knew many...
In the A - Z of Marketing H is for... How to ? How do you promote your service business? When you provide a service, such as coaching, consulting or training, it can be difficult to...
Being an Apprentice Must Be Rubbish! On Monday I had my six month review with Chantal; it's hard to believe I have been at Appletree for half a year already. The time has flown by and...
2013 has been a quite a roller-coaster ride for me personally and professionally. There have been some major changes and learning experiences during the year. The journey has been somewhat interesting, from facing redundancy to...
A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...
I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...
The costs involved in setting up and maintaining a newsletter do not have to be high. If you can string a sentence together, know about your subject and have the time to commit to regular writing,...
Last summer I set myself a goal for this year. I decided that, having taken up running about 2½ years ago, this would be the year that I would run my first marathon. I created a...
In my personal experience email newsletters are quite an effective marketing tool. However before I started at Appletree I had my doubts on whether or not newsletters still had a place in the marketing world. After...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
