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Why boring adverts don’t work

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Advertising is having a difficult time at the moment, as there is a 'rumour' going about that it doesn't work. Well, that is true if your advert is rubbish, and believe...

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Are you stuck for something to blog about?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Finding enough content to write is always a troubling problem for bloggers. I constantly read on forums bloggers asking for inspiration about what to put into their blogs, especially since there...

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Can blogs and newsletters exist side by side?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I'm often asked if blogs and e-newsletters can exist side by side. In my mind it is imperative, because to me visibility on the internet is paramount, and the more places...

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How to cope with new tech-words!

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I saw this on the BBC website: http://www.bbc.co.uk/news/magazine-12182714 and I've copied it here because I thought it might amuse you! Hundreds of readers have shared their own linguistic creations after reading a recent...

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Why SEO is untouchable

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I was talking to someone the other day about SEO (search engine optimisation) and they asked me to send them some examples. Of course I instinctively said 'Yes', but then I...

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Ineffectual landing pages are a waste of time

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This sweeping statement has arisen because I see so many examples! In fact this covers two kinds of landing pages, since it refers to the webpage the visitor first lands on...

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Why you shouldn’t neglect your blog

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] All the excitement of creating or building a blog, the newness of it all, can be quite short lived. Many would-be writers avidly start their blog with great gusto and go through the...

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How to get customers to notice you

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Many people consider advertising to be a waste of money, because they do not get any business from it. They spend a lot on the design to make it look good, and...

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Is jargon really necessary?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I've gone back to school again. Getting a qualification in the subject I work in seemed imperative if I am to do justice to Chantal's clients, so I've signed up to...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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