"I didn't realise that I don't have to work with clients who don't appreciate me!" This is what one of the delegates said at a workshop we ran earlier this year, when we were helping people...
Integrated marketing is the strategy of bringing together multiple marketing tools to give the most effective results. Using various methods to market your business is a good thing, but are they all giving the same message?...
At Appletree we provide marketing support for our clients across many activities, from planning strategy to writing blogs and social media updates. Increasingly, we achieve great SEO results not because we are working to a strategy...
My Marketing job: The Apprentice Story The past month has been a full serving of busy projects and tasks with a side order of college work. To say the least, I've been busy. Most of...
It's all about the content these days, and where you deliver it. From a host of stats from Google recently, this one caught my eye: 50% of consumers use a combination of search and social media...
Here's a clever idea I heard recently to encourage more people to go to your website. In March I gave a presentation at an FSB event that was all about using the Internet to grow your...
I spoke to someone at a networking meeting recently, who told me about the different marketing he was doing. He was sending out leaflets and going networking and phoning potential clients and doing more networking and...
A common theme of our blogs on marketing is keywords. Thankfully they are no longer mis-used by some and ?stuffed? on web pages to achieve high search engine rankings. This means that it?s even more important...
At the Marketing Planning workshop I ran in March, we got onto talking about writing books, newsletters and articles. These are all ways of sharing your expertise and advice ? just as I do in this...
Last week we spoke about the current business position, where is your business currently? So, you now know where your business is, how do you develop it into the successful enterprise you want it to be?...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
