How Can an Ebook Promote Your Business?
A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...
A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...
A very wise man once said "The only way to make sense out of change is to plunge into it, move with it, and join the dance." (Alan Watts, British philosopher). How can this sentence apply...
'People buy people' is a phrase you've probably heard more times than you need to, but when you sell a service it really is important. I'd like to share a story with you, to show you...
I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...
What usually happens when you decide to stop using a service? You might email your service provider to tell them you're going and that's often it. No one waving goodbye to a valuable customer. No one...
A lot of my time for Appletree is spent planning. We plan our clients marketing activity with them, then integrate it with their overall marketing strategy and deliver for them. Simple. We know it works for...
Just before Christmas I gave a talk at a networking meeting, on the alternative 12 Days of Christmas. It was 12 marketing tips, using the carol for inspiration! Before we get too far from the...
About a month ago Debbie and I conducted a website performance review for Appletree (our own website!). A website performance review is an Appletree product we developed last year, as we recognised that in order to...
When I started my business back in 2000, I never knew where the next bit of work was coming from and when the next pay cheque would arrive. It was very different from the 9-5 job...
In our previous blog we wrote about how easy it is to develop a website using a platform such as WordPress. What was known predominantly for blogging, it can also be used to make great websites. ...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...