Latest stats just out on worldwide usage of social media gave some really interesting, and quite frankly scary figures. Have a read of the blog, but in the meantime here?s a snapshot of some of the...
Social media sites are always making tweaks and changes, based on customer feedback and constant monitoring of activity. Apart from spending all day working out what the changes are, how do you keep an eye on...
Towards the end of last year social networking site LinkedIn made some changes that brought on some mixed feedback. The changes left users confused as to why features had been removed but at the same time...
At this time last year I wrote with some surprise about how many birthday wishes I received online, rather than on birthday cards. I wrote this with surprise yes, and I will admit, some disdain. Can...
With the ever increasing social media sites available, it's easy to conclude you haven't got time for them all, or they're losing their effectiveness. So how do you decide where to focus your time? It's also...
Facebook pages, gaining Twitter followers, having hangouts on Google+, videos on YouTube. With the growing list of social media websites it's hard to keep up to date and know which ones are important and gain value...
The art of integrating your marketing is easy if you keep it simple. Our previous blog illustrated how your marketing activity should be linked by a common message - and integrated - to be most effective....
At Appletree we provide marketing support for our clients across many activities, from planning strategy to writing blogs and social media updates. Increasingly, we achieve great SEO results not because we are working to a strategy...
My Marketing job: The Apprentice Story The past month has been a full serving of busy projects and tasks with a side order of college work. To say the least, I've been busy. Most of...
It's all about the content these days, and where you deliver it. From a host of stats from Google recently, this one caught my eye: 50% of consumers use a combination of search and social media...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
