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The Journey So Far!

  2013 has been a quite a roller-coaster ride for me personally and professionally. There have been some major changes and learning experiences during the year. The journey has been somewhat interesting, from facing redundancy to...

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Is LinkedIn a Waste of Time?

On Monday Nidhi brought us Social Media Dive: LinkedIn. In the blog Nidhi gave us some fantastic recommendations on how you can get the most out of LinkedIn. Have you been busy optimising your LinkedIn profile...

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Social Media Dive: LinkedIn

Social Media Dive: LinkedIn In my previous blog, Social or Not To Social, I discussed about how important it is to be on Social Media. We are now going to look in to the popular Social...

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Social or Not To Social?

The media with which we communicate as individuals and businesses is constantly changing and evolving, reflecting the changes in technology and preferences in consumption of content. A revolution in media is taking place, by the choices...

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Let’s Do It!

Good morning Appletree readers, my name is Nidhi, aka the Creator, Innovator and Perfectionist. I joined the Appletree family in the middle of August as the Account Manager and it has been quite a roller coaster...

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LinkedIn Endorsements are Really Useful!

There's been a lot of cynicism around LinkedIn endorsements. Many people don't really understand what they're for and why we should be using them. I can include myself in this, as I didn't see the point...

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Why You Should Have a LinkedIn Company Page for your Business

LinkedIn is the world's largest professional network, and is known as the 'professional social network'. The network has 150 million members worldwide, apparently adding 10 new members every 5 seconds!  It's a great tool for lead...

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Should I Use LinkedIn As a Person or a Business?

Within the past few months we at Appletree have really noticed a much higher level of interaction on LinkedIn. This can include engaging with your contacts, talking in a discussion with potential clients or even website...

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Can Social Media Really Bring Business Your Way?

A very wise man once said "The only way to make sense out of change is to plunge into it, move with it, and join the dance." (Alan Watts, British philosopher). How can this sentence apply...

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Do You Plan Your Social Media?

I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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