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Content is Queen

Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of marketing material, for all sorts of small businesses. As time has...

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In the A – Z of Marketing Q is for … Questions

In the A - Z of Marketing Q is for ... Questions In the olden days, to promote your business and sell your services to a potential customer, you would turn up at their office and...

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In the A – Z of Marketing H is for… How to ?

In the A - Z of Marketing H is for... How to ? How do you promote your service business? When you provide a service, such as coaching, consulting or training, it can be difficult to...

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Don’t Bother Looking After Your Clients

Don't Bother Looking After Your Clients Growing a successful business is all about winning new clients, isn't it? It's about going after them, doing a great job on your sales pitch and getting them to sign...

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Blogging Brings Business

On Monday Dale gave us some expert reasons on why you should start a business blog. You now have all the positive reasons why you should start a blog. So...have you started one? If you're still...

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Three Months In

Three Months In  I've been an Apprentice at Appletree for three months now. I had my three month review last Monday and I can gladly say it went really well. Speaking with Chantal in the warmth...

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Do you want to grow your business?

Last year we saw Experience Business  come to life at The Springs Hotel in Wallingford. At the exhibiton we heard talks from speakers, saw a variety of businesses display what they have to offer and supported...

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Are Your Blogs Effective?

We've championed the use of blogs for marketing for a long time. Now we need to look at whether blogs are actually working. As with all marketing tools, you must measure their effectiveness, adjust and re-measure...

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Why Should I Use Blogs?

Did you know that uploading a weekly blog can increase your Google ranking? As Google loves fresh content we are seeing more blogs being uploaded to  websites.  However are blogs only being used for Google rankings?...

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How Do You Tweet Outside the Office?

    It is recommended that your business/business leader should be tweeting every 30-60 minutes, so if we took that statistic into a working day - Monday 9-5, this would suggest that you tweet between 8-16...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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