Did you know that uploading a weekly blog can increase your Google ranking? As Google loves fresh content we are seeing more blogs being uploaded to  websites.  However are blogs only being used for Google rankings? No. Blogging is also a fantastic platform to show off your and knowledge and expertise to your potential clients.

Blogging can be beneficial to your business for so many reasons – when done correctly. Typically a lot of people blog about how great their products or services are, I would not recommend you do this as its very sales. like and you need to keep your audience engaged. Below are a few reasons why I think blogging is a good marketing tool for your business.

SEO – Having fresh content on your website will impress Google and therefore bump up your search ranking.  Fresh content is also something that we as human beings desire. When we search a phrase into Google, we want the most up to date webpage we can find – I myself am very guilty of this, anything that is 6 months to a year old is considered outdated in my opinion, terrible I know!

Show off – Use blogs to show off what you do best! Channel your knowledge and expertise to your potential clients and show them why you?re the best choice for business. When writing your blogs, remember to write them in an informative way. Do not write them in a sales way – the blog has to be appealing to the reader and they want to feel like they’re gaining new information – not having a new service sold to them.

Another Reason to Visit – Having fresh blogs every week will give your visitors a reason to visit your website. By advertising your new blog entries through social media you can keep audience retention and get them to visit your website and have a look round. This is a good technique if you want your brand to be seen by people.

Brand Building – This one ties in very closely to the two above. By writing a blog about your industry you are also building your brand. You are showing people that you know what you are talking about and that you are up to date. This instills confidence and trust to your potential clients. They will see that your brand is a good one.

There are of course more reasons why you should blog; however these are my main reasons why you should. Writing may not be your favorite communication method and you may struggle, but just ask for some help from someone. Writing is not my favorite communication method, I am far more confident speaking to people, however I was given lots of help when I first started and now I feel much more confident.

Using these tips you can create a concise yet informative blog that will increase your digital presence. However you must remember that this blog is also for your audience – not just Google. Do you have a blog? What do you write about?