Recently I started a research project for our email newsletter service, Just Add Content (JAC). The purpose of the research was to identify if people would be interested in using JAC as a DIY newsletter service:...
Did you know that YouTube is the 2nd most used search engine in the world? This would suggest that more and more people are using videos to answer their questions, give them knowledge or even just...
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
LinkedIn is the world's largest professional network, and is known as the 'professional social network'. The network has 150 million members worldwide, apparently adding 10 new members every 5 seconds! It's a great tool for lead...
Within the past few months we at Appletree have really noticed a much higher level of interaction on LinkedIn. This can include engaging with your contacts, talking in a discussion with potential clients or even website...
Alex Polizzi, The Hotel Inspector, knows a thing or two about running successful hotels and about turning struggling establishments into ones that really thrive. While watching an episode on the TV recently, it occurred to me...
"There are over one billion people on Facebook. Learn how to reach the right audience for your business and turn them into customers". Facebook, 2013 This is the opening line on the Facebook for Business home...
In May 2013 I finally finished writing the book that I started in 2010. (I was distracted by writing another book!) This one is being edited ready for publication in September 2013 and over the next...
Recently we have had a lot of people asking us about using Facebook pages. Some of the common questions are "Will they actually bring something to my business?" or "What do I post on Facebook to...
You’ve been working hard on your marketing. You’re speaking the right language and the enquiries...
Business is built on trust. Your prospective clients need to trust you before they’ll buy...
