Massive Marketing Mistakes – Number Two: No Business Goals This is the second blog in a series looking at the biggest marketing mistakes people make when trying to run their own business. The first mistake...
Massive Marketing Mistakes – Number One: Being the Same as Everyone Else Over the years I’ve met many people who are new in business and are struggling to get going. They are finding the first few...
How Do You Encourage Other People to Say Yes to Your Sales Proposal? Last year one of my clients asked me to write a newsletter for him, about how to influence people and, in particular,...
Where is Your Business Going in 2015? I know you'll already have read a lot by now about setting goals for 2015, about New Year's resolutions and about plans ... and that's because this is still...
What Do Your Clients Really Think of You? The Appletree Client Survey – Part One When did you last ask your clients what they really think of you? Do you know why they use your services...
The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year! On the first day of Christmas my true love … – so you think you know the rest? Here...
The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...
How Do You Come Up with Blog Ideas? This is a question I’m asked on a fairly frequent basis. Lack of content and ideas seems to be something that prevents many people from blogging on regularly....
Why Can't Most Small Businesses do Sales? If you put a group of small business owners into a room together and ask how many of them are sales people, what answer will you get? Most people...
Speaking in public is a great way to promote a service business. It gives your audience the chance to experience you and a get a taste of what you could do to help them. It boosts...
You’ve been working hard on your marketing. You’re speaking the right language and the enquiries...
Business is built on trust. Your prospective clients need to trust you before they’ll buy...
