Marketing planning and why now is a great time to do it
Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again! Sound familiar? The start of a new year is generally filled with repeated...
Which are your best selling months?
I?m currently reading Faff by Mike Pagan. He gave me a copy a couple of months ago when he presented at a meeting I attended (click here for more information about the meeting and a link...
Great Marketing Won’t Get You Anywhere … Part 3
This is the final blog of a 3 part series that I've been writing, about how to close a sale. Great marketing won't get you anywhere if you can't close a sale, so here is the...
Great marketing won?t get you anywhere ……unless you know how to sell and close the deal!
You can spend a lot of time, effort and money generating enquiries, getting your phone to ring and having meetings with prospective clients. But if you don?t have a great way of asking for the sale...
Why you have to write that book!
Last week I launched my brand new (and first) book! It was so exciting to have dozens of copies on display at the workshop I was running, with people picking them up and looking at them....
I can?t write a book ? what would I write about?
Did you know that 95% of people who think about writing a book never get around to it? That?s a lot of unfulfilled dreams and ideas. But did you know that writing a book is just...
Why doesn’t telesales work?
It doesn?t work because ... ... when you provide a service, people will buy from you when they know and trust you. This is because when you sell a service, you can?t show it to people...
Six ways to keep your customers and get them to spend more.
"Loyalty marketing" is based on the idea of cultivating and nurturing strong relationships with customers and clients to encourage loyalty over time. Businesses who adopt this are more likely to result in business growth and success. It...
Don?t sell me X, sell me Y
What do you really sell? If you?re a Marketing Consultant, do you really sell Marketing Consultancy? Is that what people actually buy from you? Here?s an exercise you can use to get a fresh look on...
How opaque are your successes?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Every success should be totally visible in its entirity. It should scream out how wonderful it is and why everybody should notice it, be totally easy to understand how it operates and...
