Why Do Clients REALLY Buy From You?
Do you know why your clients buy from you, rather than from one of your competitors? Do you know what keeps them coming back to you?Read More
In the A-Z of Marketing Experts – E is for Expedia
I can feel a trend building with my blogs. The last post, D, started with me telling you that I was interviewing my friend Dave at an airport, as we waited for a flight home after...
“How Do I Keep My Clients?”
In last week’s blog we looked at the problem that many services businesses struggle with – the problem of losing clients. Read that post again if this is something your business struggles with. So how do...
The 4Ps of Marketing – Number 4 = Promotion
If you’ve been following this series of blogs that I’ve been posting over the last few weeks, you’ll know that we’ve reached the final part of the series, which is about the 4Ps of Marketing. To...
The 4Ps of Marketing – Number 3 = Place
A little while ago I started writing a series of blogs about the 4Ps of Marketing. So far I’ve covered Price – how to decide what to charge and how to use pricing in your marketing;...
The 4Ps of Marketing – Number 1 = Price
Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I learnt about the 4Ps of Marketing. They were gospel and...
Don’t Use Price to Promote Your Business!
Do you use price to promote what you do? Do you ever tell potential clients that what makes you better than, or different to your competitors, is that you’re cheaper than them? How often do you...
Is There a Time NOT to Go Networking?
Is There a Time NOT to Go Networking? One day last week we had a really busy day in the office, with some interesting issues to sort out. By the end of the day I was...
Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing
Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing How often do you think that you’ll just spend a little more on a bigger advert, just to see if it works? Or do...
Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing
Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing “I have to use cold calling to promote my business,” they say. “Why is that?” I ask. “Because everyone else in my industry does it....
