Why Bother with a Marketing Plan?
At the end of October 2012 I started writing a series of blogs all about Marketing Planning and in this blog, I'll give you a summary of all the points I've covered. But first - why...
Jessops closes – end of an era.
As you may have heard Jessops announced closed all of their stores on Friday 11th of January. But what's this got to do with a small marketing company in Newbury? I worked for Jessops for three...
And a Partridge in an Appletree!
Just before Christmas I gave a talk at a networking meeting, on the alternative 12 Days of Christmas. It was 12 marketing tips, using the carol for inspiration! Before we get too far from the...
Look After Your Clients and They’ll Look After You
"I need to find new clients." This is something I hear all the time from business people I meet. "What's the best way to do it?" they ask me. In my blog of 10 October 2012...
What’s the Difference between Sales and Marketing?
I often get asked this question and have heard a number of different answers. Salesmen will tell you that you can do sales without marketing - and that the latter is probably just a waste of...
Ideal Business Clients
What Are Ideal Business Clients? Every business has its 'ideal clients' - those people or businesses that you want to work with and work most effectively for. Who those ideal clients are is different for every...
Experience Business
Appletree has been helping to organise a business exhibition, Experience Business next month. The event will take place on October 10th at The Springs Hotel in Wallingford. Everyone is welcome to attend the free event. As...
May I Join You? Or How to Get Talking at a Networking Meeting
Walking into a networking meeting full of people talking to each, and getting a conversation going is not the easiest thing to do. So here are some tips for getting started, with thanks to Mike Southon,...
What?s the Best Type of Networking for You? Part 2
Back in June 2012 I wrote a blog about how to decide on the best types of networking meetings to go to. I covered a number of options and you can click here to see what...
How to Write an Effective Sales Letter
It seems the art of letter writing is disappearing fast. It?s a shame, not only from a handwriting point of view, but also because a simple letter can still be an effective sales tool. Here?s a...
