How Important is SEO?
What is SEO? I've mentioned SEO a lot in my blogs and thought I would write a blog about why it is so important. SEO, Search Engine Optimization, is a online marketing strategy of improving...
YouTube – A Really Effective Marketing Tool for SEO
YouTube is often cited as the second most use search engine behind Google. One of our previous YouTube blogs talked about why, as a form of social media it's a really effective marketing tool. Here's a...
Content is King!
In my quest to tell the world about content marketing, I recently came across a useful chart which shows just how good it is (and that it's not just me obsessing about it!) This...
Marketing Apprentice
My Marketing job: The Apprentice Story The past month has been a full serving of busy projects and tasks with a side order of college work. To say the least, I've been busy. Most of...
What?s Your Call to Action?
During a recent client meeting, we revisited the importance of a call to action (CTA) on the marketing material we produce for them. This seemingly simple activity is often overlooked as is too obvious - we...
Twitter. It?s so much more than a plug for your website.
As the newly appointed social media champion for Appletree ? he says slightly smug ? I came across something that I really wanted to address in my latest blog. Last week I spent a lot of...
How to Create an Effective Keyword List
A common theme of our blogs on marketing is keywords. Thankfully they are no longer mis-used by some and ?stuffed? on web pages to achieve high search engine rankings. This means that it?s even more important...
Using Social Media in your Online Marketing Plan part 2
A few weeks ago I wrote about using social media in your online marketing plan. This week I shall continue with other vital online marketing tips. So you?ve implemented YouTube, Twitter and or blogs into your...
How Do You Use Social Media? Part 2
In Part 1 we considered ways of using social media effectively as part of your marketing plan. Here are a few more suggestions for you to consider. 1. Measurement is still key Marketers have always been...
How Do You Use Social Media? Part 1
In business today, it is almost a given that social media forms part of a company?s marketing plan, regardless of the size of company. London 2012 was the first truly ?social media Olympics?, the results for...
