Jayne Reddyhoff runs Zanzi Digital and for this final blog in this series, she shared with me four simple questions you must ask before you start digital marketing – and why most people get this wrong....
Over the last two weeks in this blog, I’ve been looking at the problem of losing clients and how to keep them. One of the best ways to keep your clients and build up loyal relationships...
How Do You Come Up with Blog Ideas? This is a question I’m asked on a fairly frequent basis. Lack of content and ideas seems to be something that prevents many people from blogging on regularly....
In the A - Z of Marketing, T is for - Targeted Marketing I often meet people who tell me they've tried all sorts of different types of marketing because "Well, you have to, don't you,...
Content Really is King At the beginning of January 2014 I decided not to take on any new clients for the next few months. We've had some changes at Appletree recently in terms of staff and...
2013 has been a quite a roller-coaster ride for me personally and professionally. There have been some major changes and learning experiences during the year. The journey has been somewhat interesting, from facing redundancy to...
You may have heard people on the internet talking about pinning a photo to their board or adding a new pin. Are you sitting there thinking 'what on earth are you on about?' If so, then you're...
The Truth About Marketing Marketing is not as simple as you might think. It's made up of many different activities, so how can you tell the difference? Here's a simple guide. You're at a Christmas party...
In the series about Social or Not To Social we have been looking at the popular social media platforms. In the last in this series we are going to explore is Pinterest. Pinterest is...
In the series Social or Not To Social, we have been discussing the various social media platforms. This week let's look at Google Plus (Google+). In comparison to Facebook, Twitter and LinkedIn Google+ is the new kid on...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
