6 Months Down The Line
6 months down the line I am now in the sixth month of my apprenticeship! It's hard to believe that I've been working for Appletree for half a year; everything is becoming second nature to me....
Look After Your Clients and They’ll Look After You
"I need to find new clients." This is something I hear all the time from business people I meet. "What's the best way to do it?" they ask me. In my blog of 10 October 2012...
Have you started planning next year yet?
Success in business is about knowing where you want to go and planning ahead, to make sure that you get there. A few years ago, we got to the end of the financial year end for...
Email newsletter
What is an Email Newsletter? Email newsletters are a brilliant way of keeping in contact with your previous and current clients. A newsletter is a written publication (by yourself or a paid writer) with a specific...
Clever Marketing – Genuinely Good for SEO at Last!
At Appletree we provide marketing support for our clients across many activities, from planning strategy to writing blogs and social media updates. Increasingly, we achieve great SEO results not because we are working to a strategy...
How Important is SEO?
What is SEO? I've mentioned SEO a lot in my blogs and thought I would write a blog about why it is so important. SEO, Search Engine Optimization, is a online marketing strategy of improving...
Get to Where You Want to Go
How do you get your business to where you want it to be? Once you've set some objectives and goals that you want to achieve - the number of new clients, the increase in your turnover...
Ideal Business Clients
What Are Ideal Business Clients? Every business has its 'ideal clients' - those people or businesses that you want to work with and work most effectively for. Who those ideal clients are is different for every...
Marketing – it’s a lot like exercise – it works best when you do it often and regularly.
I'm one of those people who have to do exercise often and regularly to see any results whatsoever. I used to see this as very bad, but have started to see it in a different light...
Stop Wasting Your Marketing Budget!
I spoke to someone at a networking meeting recently, who told me about the different marketing he was doing. He was sending out leaflets and going networking and phoning potential clients and doing more networking and...
