Marketing in 2013
A relatively short time ago, marketing was pretty straightforward for small businesses. You could go networking, take out an advert in the local paper, maybe even send a mailshot. Nowadays that list has grown. You can...
Why Bother with a Marketing Plan?
At the end of October 2012 I started writing a series of blogs all about Marketing Planning and in this blog, I'll give you a summary of all the points I've covered. But first - why...
And a Partridge in an Appletree!
Just before Christmas I gave a talk at a networking meeting, on the alternative 12 Days of Christmas. It was 12 marketing tips, using the carol for inspiration! Before we get too far from the...
Planning for a Great 2013?
How has 2012 been for you? How will 2013 be? Better, worse or about the same? Now is the time for you to decide! 2012 has been a tough year at Appletree. For the first half...
How Do You Find Time to do Your Marketing?
"I don't have time to any marketing this week - I've got too much work to do." "I can't come to the networking meeting - one of my clients wants to see me." How often do...
Don’t Waste Money on Marketing
When I'm working on creating Marketing Plans with clients (and November has been a busy one, with plans created for four new clients) we always look at how much money should be spent on marketing. "How...
How Do You Get Your Business off the Feast and Famine Roller Coaster
When I started my business back in 2000, I never knew where the next bit of work was coming from and when the next pay cheque would arrive. It was very different from the 9-5 job...
Google+ – Does your business use it?
Last week I was invited to an event at the Google offices in London -to say the least, I was beyond excited. The morning event had guest speakers from various businesses, one of them was a...
I Love it When a Plan Comes Together!
Those immortal words spoken by Hannibal Smith are still relevant today. For marketing to succeed, it's vital that you start any activity with a plan. The planning process is crucial for any business, and marketing should...
Because Ad Hoc Marketing Does Not Work
For your marketing to work properly, you need to plan it. You need to know what you're doing, when, how and why. If you just do a bit now and then, when you're not too busy,...
