[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] At the weekend we ordered some double glazing for our house, to replace the drafty windows that let the heat out in the winter. We called Everest on the Friday and...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This title is derived from a quote from Cat Young of Solve the Web, who kindly came to the Appletree offices last week to give us a quick tour of Google...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Many people consider advertising to be a waste of money, because they do not get any business from it. They spend a lot on the design to make it look good, and...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One factor facing marketing today that is not accommodated adequately by businesses is that it needs to take time to succeed. So many companies confuse it with sales and expect immediate...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Every month the team at Appletree gets together to talk about how we?re doing and where we?re going. It?s a great opportunity to share ideas and discuss any issues that have...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] During a recession one of the main marketing activities to suffer is advertising. This is not surprising, as most adverts fail because the people that write and/or design them don't understand...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Every two years, we take the plunge and ask our clients what they think of us and the service they receive from us. We ask questions like ?What value did you...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Perfection ? it isn?t always possible and it certainly isn?t necessary. Believe it or not, if you constantly strive for perfection you will never get anywhere, and you will waste so...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
