As marketers we spend a huge amount of our time creating compelling content for our clients, as does every marketing consultant or agency for their clients. So, with all this marketing activity going on all around...
Appletree's website review (audit) is designed to ensure your website reflects best practices according to design, content and search engine optimisation. The objective of the audit is to make recommendations to improve the website design, increase...
When was the last time you had a look at your website? I mean properly had a good look through your website and thought, I need to update this! We (at Appletree) are finding that more...
I believe that the secret of long term business success lies in the building of the right type of relationships with your clients. Get the relationship right and your clients will stay with you for life,...
I suppose you may be thinking "Do I need to plan marketing?" In short, yes you do. Marketing is a vital organ in your business and it needs to be managed to constantly promote the business...
I sold another copy of my book Magnetic Marketing, at a networking meeting last week. I seem to sell quite a few copies to people I meet at networking events, so I thought I should measure...
A lot of my time for Appletree is spent planning. We plan our clients marketing activity with them, then integrate it with their overall marketing strategy and deliver for them. Simple. We know it works for...
Do you know why your customers buy from you, rather than from one of your competitors? Do you know what keeps them coming back to you? You've probably worked out your USP - your Unique Selling...
Last summer I set myself a goal for this year. I decided that, having taken up running about 2½ years ago, this would be the year that I would run my first marathon. I created a...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
