I've been writing about how SEO should be approached from a true marketing perspective for what seems like an age now. Back in autumn 2012 I wrote a series of blogs, starting with 'Why clever marketing...
In our unending quest to achieve good rankings for our clients (and Appletree) I read with interest recently that research, published by Branded3 has shown a positive correlation between the number of times a brand is...
During April 2012 Google rolled out its latest updates, Penguin and Panda. The objective of the updates is generally to repel those website which are written primarily to score highly in Google rankings. Those sites which...
What is a ?Blog?? Shorthand for ?Weblog,? a blog offers an easy way to present brief chunks of frequently refreshed Web content. Blogging has been a steadily increasing practice for most companies over the past few...
For the last few months, I’ve been writing about how NOT to stand out in...
The easiest way to outshine your competitors, win new clients and build lasting success, is,...
A couple of years ago I ran my StandOut Strategies workshop for a CEO group...
