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In the A-Z of Marketing Q is for Queen Bee, of course!

The great thing about working in marketing is that it allows you a certain amount of creative licence. As I’ve been progressing through the A-Z of Marketing, I noticed that there was no image available for...

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In the A-Z of Marketing – L is for Listening

How can ‘listening’ be a marketing tool, I hear you cry! Listen to what I have to say and I’ll tell you why this is one of the most forgotten marketing tools, that is also one...

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In the A-Z of Marketing – I is for Ideal Clients

“How’s business?” I asked the website designer I was chatting to at the networking meeting. “Not bad,” he replied “But we could do with some more clients." “What sort of clients are you looking for?” I...

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In the ABC of Marketing – B is for Business Networking

Last year I was asked to give a talk about how coaches, consultants and trainers can promote themselves. There’s a lot of marketing that you can do when you provide a service and you could spend...

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Marketing Magic – or Ten Things You can do to Promote Your Business for Free

Are you one of those people who think that marketing is expensive? Do you think marketing is only for big companies with big budgets? Many people have spent and lost money on marketing in the past,...

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Where Do Your Clients Hang Out?

If you read last week’s blog (which you can read again here) then you should now have a better idea of who your ‘ideal’ clients – the ones you really want to work with, who are...

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It’s Time to Introduce the World to the Real You!

In last week’s blog we looked at the importance of showing what is different about your business. It’s a competitive world and there are many other businesses that provide similar, if not identical services to yours. Click...

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“How Can I Grow My Business When No One Has Heard of Me?”

If your business is fairly new, you’ve recently moved to a new area, or you’re launching a new service to a new market, building up a strong reputation can be hard work. You need that reputation...

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Do You Dress to Impress?

You’re going to meet a potential new client to talk how your business might be able to help theirs. Do you turn up in jeans and a pair of trainers? You’re attending a networking meeting, to...

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The 4Ps of Marketing – Number 4 = Promotion

If you’ve been following this series of blogs that I’ve been posting over the last few weeks, you’ll know that we’ve reached the final part of the series, which is about the 4Ps of Marketing. To...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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