“What Do You Do?”
Have you noticed how, at every networking meeting you go to, there are people who start a conversation by asking “What do you do?” And have you noticed how most people either don’t like being put...
Minimal Marketing – What Can You Get Away With?
“What’s the bare minimum marketing I can do for my business?” “I’m really busy, so do I still need to do any marketing?” “What will happen if I don’t do any marketing for a while?” These...
Is There a Time NOT to Go Networking?
Is There a Time NOT to Go Networking? One day last week we had a really busy day in the office, with some interesting issues to sort out. By the end of the day I was...
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your own marketing? Are you a website designer? No? So why...
Massive Marketing Mistakes – Number Three: Chasing New Clients
Massive Marketing Mistakes – Number Three: Chasing New Clients What’s the third Massive Marketing Mistake that businesses make, which leaves them struggling to build the business they want? The first is not knowing where you are;...
How To Get Recommendations – Find Out What Your Clients Don’t Like About Your Service!
How To Get Recommendations – Find Out What Your Clients Don’t Like About Your Service! The Appletree Client Survey – Part Two In December I wrote about how we commissioned a client survey, to...
Why Do We Use Social Media?
Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get together to share the successes of the recent quarter, award...
The A – Z of Marketing: The Full List
The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...
Get Your Marketing Right and You Don’t Need to Know How to Sell
Get Your Marketing Right and You Don't Need to Know How to Sell Ask any Marketing Consultant whether they think marketing is more important than sales and of course they will tell you that it is....
In the A – Z of Marketing, Y is for … You!
In the A - Z of Marketing, Y is for ... You! Many small businesses struggle to work out their USP - unique selling point - that makes them different and makes them stand out from...
