Doesn?t every marketing company have a database?
I nearly laughed out loud when one of my clients asked me if I have a database ? somewhere to store details of all my clients and contacts. I was surprised that he asked, but perhaps...
I nearly laughed out loud when one of my clients asked me if I have a database ? somewhere to store details of all my clients and contacts. I was surprised that he asked, but perhaps...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This scenario arose from one of our new clients, which I would like to share with you. They migrated from their previous newsletter system to JAC, Appletree's version, and consequently were issued...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] During a recession one of the main marketing activities to suffer is advertising. This is not surprising, as most adverts fail because the people that write and/or design them don't understand...

Do you get the best results from your marketing? January’s blog was called Marry Me...

In my last blog we looked at the importance of keeping it simple in marketing....

Most marketing messages are far too long. Pages of content instead of a paragraph. Paragraphs...



