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In the A-Z of Marketing – F is for Follow Up

I’ve been trying to buy a conservatory for over a year, without much success. I have the money, but no one seems to want to take it off me! The first, local company I approached came...

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In the A-Z of Marketing – D is for Data

If Content is Queen – as I explained in the last blog in this series (which you can read here) then data is the lifeblood of any business. Data is what you need in order to...

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What Do You Do When Your Sales Pipeline Is Full? (It Is Full Isn’t It?)

 Click here to listen to this free webinar. You do have a full sales pipeline, don’t you? Prospects who are queuing up to work with you, waiting until you have space to fit them in …?...

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How Can an Ebook Promote Your Business?

A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...

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Do People Really Buy People?

'People buy people' is a phrase you've probably heard more times than you need to, but when you sell a service it really is important. I'd like to share a story with you, to show you...

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Do You Plan Your Social Media?

I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...

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Planning to Make an Impact with Your Marketing? Use Lumpy Mail

We've recently received a number of mail shots at Appletree - so of them bad, some of them worse and only one of them really great. What makes them different? I think it's the planning that's...

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How Do You Get Your Business off the Feast and Famine Roller Coaster

When I started my business back in 2000, I never knew where the next bit of work was coming from and when the next pay cheque would arrive. It was very different from the 9-5 job...

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Announcing the Relaunch of Just JAC Email Newsletter!

A really good way to grow your business is by looking at the resources you?ve already got and seeing what     else you can do with them. This is something I did recently and released...

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Doesn?t every marketing company have a database?

I nearly laughed out loud when one of my clients asked me if I have a database ? somewhere to store details of all my clients and contacts. I was surprised that he asked, but perhaps...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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