What’s the Difference between Sales and Marketing?
I often get asked this question and have heard a number of different answers. Salesmen will tell you that you can do sales without marketing - and that the latter is probably just a waste of...
Content is King!
In my quest to tell the world about content marketing, I recently came across a useful chart which shows just how good it is (and that it's not just me obsessing about it!) This...
Marketing Apprentice
My Marketing job: The Apprentice Story The past month has been a full serving of busy projects and tasks with a side order of college work. To say the least, I've been busy. Most of...
Why Create Content Marketing?
It's all about the content these days, and where you deliver it. From a host of stats from Google recently, this one caught my eye: 50% of consumers use a combination of search and social media...
Twitter. It?s so much more than a plug for your website.
As the newly appointed social media champion for Appletree ? he says slightly smug ? I came across something that I really wanted to address in my latest blog. Last week I spent a lot of...
How to Create an Effective Keyword List
A common theme of our blogs on marketing is keywords. Thankfully they are no longer mis-used by some and ?stuffed? on web pages to achieve high search engine rankings. This means that it?s even more important...
Using Social Media in your Online Marketing Plan part 2
A few weeks ago I wrote about using social media in your online marketing plan. This week I shall continue with other vital online marketing tips. So you?ve implemented YouTube, Twitter and or blogs into your...
How Much Have I Grown in a Month?
A whole month has passed since I sat down and wrote a blog on my apprenticeship; it?s amazing how time flies. I have been with Appletree for 3 months now and so I have my 3 month review...
How Do You Use Social Media? Part 2
In Part 1 we considered ways of using social media effectively as part of your marketing plan. Here are a few more suggestions for you to consider. 1. Measurement is still key Marketers have always been...
How Do You Use Social Media? Part 1
In business today, it is almost a given that social media forms part of a company?s marketing plan, regardless of the size of company. London 2012 was the first truly ?social media Olympics?, the results for...
