More and more businesses are starting to understand how important social media is and what it can do. Does that mean that your business should create an account for every social media website out there? In...
The costs involved in setting up and maintaining a newsletter do not have to be high. If you can string a sentence together, know about your subject and have the time to commit to regular writing,...
In my personal experience email newsletters are quite an effective marketing tool. However before I started at Appletree I had my doubts on whether or not newsletters still had a place in the marketing world. After...
A relatively short time ago, marketing was pretty straightforward for small businesses. You could go networking, take out an advert in the local paper, maybe even send a mailshot. Nowadays that list has grown. You can...
Towards the end of last year I felt...tired - although I didn't realise it until my first day off in the Christmas holidays. By the end of the year i had a lot holiday to use...
In Appletree's latest newsletter Scribbles, we discussed if newsletters are still useful in today's information crowded world. Our view is that yes they are, if researched and executed properly. I subscribe to quite a few newsletters,...
As you may have heard Jessops announced closed all of their stores on Friday 11th of January. But what's this got to do with a small marketing company in Newbury? I worked for Jessops for three...
Having a business website is up there on the vast majority of business marketing plans. You invest in setting one up, even if you go down the do-it-yourself route, in terms of time and money. Are...
Just before Christmas I gave a talk at a networking meeting, on the alternative 12 Days of Christmas. It was 12 marketing tips, using the carol for inspiration! Before we get too far from the...
About a month ago Debbie and I conducted a website performance review for Appletree (our own website!). A website performance review is an Appletree product we developed last year, as we recognised that in order to...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
