Why Can?t Salesmen Do Marketing?
At a recent networking meeting I spoke to a salesman from a printing company, about how he was looking for someone to do marketing for his company, to support their sales team. With too much work to...
Have you tried the art of Zen Marketing?
Some people rush around doing masses of marketing ? lots of networking, writing articles and blog posts, speaking in public ? and hope that the phone rings. They go to loads of meetings and send out...
Why Christmas is Just a Marketing Tactic
Are you a big fan of Christmas? Do you have your tree up, your lights on and all your presents bought and wrapped? Or do you say "Bah humbug" to all the festive glitz and expense?...
Why you have to write that book!
Last week I launched my brand new (and first) book! It was so exciting to have dozens of copies on display at the workshop I was running, with people picking them up and looking at them....
Measuring your marketing
To make your marketing really effective, you need to measure every marketing activity that you carry out. You can start by measuring the number of enquiries that you generate from each activity and how much it...
A five step plan for social media
My thanks go to Graham Jones, Internet Psychologist, for the inspiration for this blog. I heard Graham speak at a Ladies and Gentlemen That Lunch networking meeting earlier this year, when he shared with us his...
What do you do? And how do you tell people?
When you go to networking meetings and someone asks ?What do you do?? can you answer succinctly, in a way that leaves people wanting to know more? Can you get your message across in one minute...
Networking – Do we still need face-to-face?
Nowadays, we have many different ways of getting in touch with each other and meeting new people. The social media takeover means we can keep up with what our peers are doing at the touch of...
What gaps are in your communication strategy?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The fourth assignment for my CIM Professional Certificate in Marketing involves creating a communications audit on the organisation I have based my assignment upon. After I had fathomed exactly what was...
More marketing methods for Twitter
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Twitter is designed for communication and interaction. It isn't somewhere just to tweet about what you're doing or to thrust your latest blog post into the limelight. This is as bad as putting up...
