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Taking your customers on a journey through your website

[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] If you plan what you want your website visitors to do and think about how they will react to pages on your site, you can encourage them to do what you...

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How to perform a marketing follow-on

[caption id="attachment_348" align="alignleft" width="85" caption="Alice"][/caption] Last year I responded to my husband's request for a metal watering can for his birthday.  That's OK, it's easy to go to Google, type in 'metal watering cans' and choose a website from...

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Bring your business to your customers, not the other way round

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could...

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LinkedIn: expanding its marketing use

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Everybody in the business world knows that LinkedIn is the professional social networking site, and that anybody worth their salt should be a member. But it's not just somewhere to put...

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Latest Blog

How NOT to Grow Your Business

For the last few months, I’ve been writing about how NOT to stand out in...

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Stop Swimming Against the Best Strategy for Your Business

The easiest way to outshine your competitors, win new clients and build lasting success, is,...

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Don’t Listen to What Your Clients Really Want!

A couple of years ago I ran my StandOut Strategies workshop for a CEO group...

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