“How Do I Reach a Bigger Audience?”
In last week’s blog, we looked at the need to grow your business and what could be stopping you. Click here for a revisit to that blog. We looked at three reasons that might be preventing...
How Do You Show Your Clients How Much You Love Them?
Many people think that the way to grow a successful business is by winning plenty of new clients. They do lots of marketing and focus on winning sales. They spend all their time looking for ways...
The Business of Running a Church
In December 2015 I spent the weekend with my friend Katie, who is a vicar. She had recently moved to a new parish, with a large church in a market town in Essex and a number...
Do You Share Your Expertise Through Speaking? Part Two
Over the years, I’ve measured the marketing that we do at Appletree (because measuring your marketing is very important!) and I’ve noticed a trend. Every year, about 40% of our new business comes as a result...
Do You Share Your Expertise Through Speaking? Part One
Over the years, I’ve measured the marketing that we do at Appletree (because measuring your marketing is very important!) and I’ve noticed a trend. Every year, about 40% of our new business comes as a result...
How Do You Do Seven Star Customer Service?
I read somewhere that the Burj Al Arab in Dubai is the only seven star hotel in the world. I also read that the Customer Service Manager had three simple standards for great customer service. They...
Do Email Newsletters Really Work? Part Two of the Argument!
You probably receive a large number of email newsletters into your inbox every month – unless you’ve unsubscribed from them all because they’re no good! The ones you do receive are probably deleted rather quickly –...
Do Email Newsletters Really Work?
Many years ago, someone told me that email newsletters were dead and that they were not an effective way to promote a business. “They won’t be around for much longer,” he told me. At the time,...
How Can You Encourage More Referrals?
Do you actively encourage people to refer your business to others, or do you just wait for a nice referral to come along? Are you doing anything to encourage more people to recommend you, or are...
How Can You Use a Book to Promote Your Business?
If you sell a service – such as coaching, consulting or training – then one of the best ways to promote what you do is by sharing your knowledge and showing off your expertise. And one...
