Why is Going to Court Like Good Marketing?
Or rather, why is getting the result you want in court, like good marketing? In July this year, I found myself at Reading County Court, with a client. The story behind how I got there and...
How Do You Use Networking to Promote Your Business?
When you provide a service – such as coaching, consultancy or training – you’re actually selling your own time, expertise and experience. This means that potential clients need to trust you, before they will buy from...
The 4Ps of Marketing – Number 2 = Product
In my last blog, I wrote about the first of the 4Ps of marketing. These four Ps are some of the fundamentals of marketing that underpin many of the best campaigns. Click here to read P...
The 4Ps of Marketing – Number 1 = Price
Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I learnt about the 4Ps of Marketing. They were gospel and...
When Does a Product Become a Service?
And what happens to your marketing when that happens? The way in which products and services are marketed is very different. With a product, you can show your potential buyer what they are going to buy...
Is LinkedIn the Best Marketing for Your Business?
I first joined LinkedIn many, many years ago, when it was probably the first and only ‘social networking’ site available. No one really seemed to know how to use it, but that has all changed now...
“What Do You Do?”
Have you noticed how, at every networking meeting you go to, there are people who start a conversation by asking “What do you do?” And have you noticed how most people either don’t like being put...
Is There a Time NOT to Go Networking?
Is There a Time NOT to Go Networking? One day last week we had a really busy day in the office, with some interesting issues to sort out. By the end of the day I was...
Massive Marketing Mistakes – Number Eight: Using Ad Hoc Marketing
“I’ve tried direct marketing and it doesn’t work.” “I went networking once but it didn’t bring me any new clients.” These are phrases that I hear on a regular basis. It’s a bit like saying “I...
Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing
Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing How often do you think that you’ll just spend a little more on a bigger advert, just to see if it works? Or do...
