Don?t sell me X, sell me Y
What do you really sell? If you?re a Marketing Consultant, do you really sell Marketing Consultancy? Is that what people actually buy from you? Here?s an exercise you can use to get a fresh look on...
What do you really sell? If you?re a Marketing Consultant, do you really sell Marketing Consultancy? Is that what people actually buy from you? Here?s an exercise you can use to get a fresh look on...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Twitter is designed for communication and interaction. It isn't somewhere just to tweet about what you're doing or to thrust your latest blog post into the limelight. This is as bad as putting up...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In my spare time I read all sort of things, and one of them is the National Trust magazine. It has recently been redesigned, bright, colourful and modern, but the thing...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The Royal Wedding has been a really 'big' thing during the past month, not just here in jolly old Blighty, but absolutely massive in the States. They haven't got a Royal...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Many people quote the fact that only 7% of communication comes from the words you use. They will tell you that 55% of communication comes from body language and that 38%...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Philip Kotler?s definition is: ?Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.? Of course...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Twitter, as with all social networking, is only as good as its player. How you use it depends on your mind-set, goals and aspirations, friendly and sociable disposition, altruism and willing...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I'm doing several website reviews this week. The main brief is to find out whether each website attracts the right kind of customer, and whether the right message is being put...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogging is definitely a 21st century phenomenon. So why am I thinking of it in Victorian terms? Quite some time ago I posted a question on LinkedIn asking how would a...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...