Blogging Brings Business
On Monday Dale gave us some expert reasons on why you should start a business blog. You now have all the positive reasons why you should start a blog. So...have you started one? If you're still...
How Often Should You Review Your Marketing?
How Often Should You Review Your Marketing? A couple of years ago, while I was writing the section of my book, Magnetic Marketing, that talks about scheduling your marketing, I realised that I needed to...
Are Your Blogs Effective?
We've championed the use of blogs for marketing for a long time. Now we need to look at whether blogs are actually working. As with all marketing tools, you must measure their effectiveness, adjust and re-measure...
Why Should I Use Blogs?
Did you know that uploading a weekly blog can increase your Google ranking? As Google loves fresh content we are seeing more blogs being uploaded to websites. However are blogs only being used for Google rankings?...
Hello – New Apprentice
My name is Dale Cooke, the newest addition to the Appletree Family and their second Apprentice. I started working with Appletree at the end of June. I have been here around 3 weeks and I've learnt...
Because People Buy When They Trust You
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
The Hotel Inspector Says ‘Keep it Simple’
Alex Polizzi, The Hotel Inspector, knows a thing or two about running successful hotels and about turning struggling establishments into ones that really thrive. While watching an episode on the TV recently, it occurred to me...
How Can an Ebook Promote Your Business?
A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...
Do People Really Buy People?
'People buy people' is a phrase you've probably heard more times than you need to, but when you sell a service it really is important. I'd like to share a story with you, to show you...
Do You Plan Your Social Media?
I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...
