Two weeks ago in this blog, I wrote about the problem that many small service businesses face, in that their competitors seem to be getting all the work. You can read that blog again here. Following...
This year in my email newsletter, Scribbles, I have decided to focus each monthly issue on something seasonal, to help you with your marketing. For example, in July we’ll look at how to give your marketing...
Earlier this year I decided that I wanted to run the Oxford Half Marathon on 11 October. I contacted some of the charities that had places and asked if I could run for them. The Oxfordshire...
I read somewhere that the Burj Al Arab in Dubai is the only seven star hotel in the world. I also read that the Customer Service Manager had three simple standards for great customer service. They...
A little while ago I posted a blog about how you can use a book to promote your business – especially when you sell a service, such as coaching, consulting or training. Click here to read...
In my last blog, I wrote about the first of the 4Ps of marketing. These four Ps are some of the fundamentals of marketing that underpin many of the best campaigns. Click here to read P...
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your own marketing? Are you a website designer? No? So why...
The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...
How Can You Use Authentic Marketing To Grow Your Business? So far, 2014 has been a really good year for Appletree. In fact, in terms of profitability, it has been the best year in all the...
How Do You Come Up with Blog Ideas? This is a question I’m asked on a fairly frequent basis. Lack of content and ideas seems to be something that prevents many people from blogging on regularly....
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
