What’s Your Newsletter RoI?
The costs involved in setting up and maintaining a newsletter do not have to be high. If you can string a sentence together, know about your subject and have the time to commit to regular writing,...
Should your business still be using email newsletters?
In my personal experience email newsletters are quite an effective marketing tool. However before I started at Appletree I had my doubts on whether or not newsletters still had a place in the marketing world. After...
Jessops closes – end of an era.
As you may have heard Jessops announced closed all of their stores on Friday 11th of January. But what's this got to do with a small marketing company in Newbury? I worked for Jessops for three...
Why are websites like finely tuned cars? They need regular maintenance to retain optimum performance.
Having a business website is up there on the vast majority of business marketing plans. You invest in setting one up, even if you go down the do-it-yourself route, in terms of time and money. Are...
Is Your Website Doing What You Want it To?
About a month ago Debbie and I conducted a website performance review for Appletree (our own website!). A website performance review is an Appletree product we developed last year, as we recognised that in order to...
Last week in Marketing UK I read the following about the social media site Pinterest:
Pinterest is the fastest growing social media site in history. In the UK alone, from Sept 2011 to Sept 2012, it saw a 786% increase in visits from 902k to 7.98m. More and more brands -...
Why your business can grow through Pinterest
After we thought we had seen it all with social media, Pinterest goes viral and more and more businesses are reporting success. Should your business be on Pinterest or is it just another social media website?...
2012: In 140 Characters or Less
As 2012 draws to a close we've spent a few days looking at the marketing highlights of the year. London 2012 and its resounding success from both a sporting and marketing point of view was my...
Why should you use Twitter?
A few months ago I wrote a blog on what kind of information you should and shouldn't be tweeting. In this edition of my blog I would like to tell you why you should be on...
Why LinkedIn is Staying the Course as a Marketing Tool
With the ever increasing social media sites available, it's easy to conclude you haven't got time for them all, or they're losing their effectiveness. So how do you decide where to focus your time? It's also...
